The Role of Electronic Commerce in Supporting the Strategic Management Decision-Making

Abstract

With the increasing use of sophisticated technology within the 21st century, plus with the pandemic that has hit the world over the past two years has made the recognition of online trading systems, namely e-commerce, has become increasingly vibrant. The ground of this paper is to review how a corporation based on an e-commerce system helps the management of the organization to form any decision in business affairs that focuses on how the planning of ecommerce marketing strategy is administered and supported big data technology and marketing techniques. This research was chosen due to its wide scope within the web field as e-commerce systems are generally very easy for management to form accurate analysis consistent with data and knowledge that has been collected through surveys from user feedback involving products or services offered by a company's business which successfully will help them consider strategy and make proper decisions to enhance quality and thus increase the profitability of the organization. Data collection for this subject is obtained through descriptive research methods and analytical research where researchers seek information through the results of previous research conducted online. The findings of this paper indicate that social influence affected most of the decision making. Web business has an advantage of a wide database of potential customers and its buying and selling process transcends borders regardless of where it contributes to the widespread use of this technique in companies round the world.