An Empirical Study of The Behavioral Impact on Adoption of Fintech in Mysore District

Abstract

With the influx of Fintech, which has shown to be a disruptive technology in the Banking, Financial Services, and Insurance (BFSI) sector, the Indian financial system has undergone transitory transformation. Fintech is essentially the application of cutting-edge technology to the conduct of financial business. In addition to digital wallets, retail lending, and corporate lending, Fintech businesses are also competing in the wealth tech and insure tech business sectors. As of March 2022, India had 20 public sector banks, 22 private sector banks, 44 foreign banks, 44 regional rural banks, and a sizable number of cooperative banks, according to the Indian Brand Equity Foundation (IBEF). The aim of this study is to look into the behavioral impact of service quality in banking through e-services on e-service users' satisfaction. The study will examine how Fintech service quality affects customer satisfaction in Mysore District. The study's findings will help banks and policymakers enhance the quality of Fintech services they offer to increase the level of customer satisfaction.