Main Article Content
Self Help Groups are very critical for rural development and women empowerment. But these SHGs are facing many challenges, issues and problems which include marketing, promotion, finance, infrastructure, product quality and facilitator’s support. Therefore, various recommendations like provision of adequate and prompt finance along with various marketing and branding activities should be implemented to resolve their glitches. Adequate infrastructural facilities along with training and skill development programmes should also be arranged to improve the working of Self Help Groups leading to the rural development.This study is predicated on both primary and secondary data.