The Application of Chaozhou Intangible Cultural Heritage Symbols in Cultural Creative Industry

Abstract

Chaozhou is a famous city with a long history in Guangdong province. The level of economic and social development and openness here is middle high. The cultural quality of the residents is strong, and the degree of openness is high. The exploration, innovation, promotion and application of cultural symbols and cultural creative design of intangible cultural heritage cannot be separated from in-depth exploration of the generation, development, innovative means and application methods of these cultural symbols. Only in this way can innovative work such as screening and comparison, material evaluation, process reengineering and meaning reassignment be effectively promoted. In other words, obtaining the symbol prototype with the core of Chaozhou culture and visual effect reconstruction is the premise of developing Chaozhou cultural symbol and cultural and creative product design. In this paper, the author summarizes the characteristics and connotation of Chaozhou intangible cultural heritage culture, points out the cultural symbol and design innovation of Chaozhou intangible cultural heritage, realizes the value sharing, and formulates the application strategy and approach of Chaozhou intangible cultural heritage symbol in contemporary cultural creation design, so as to ensure its stable development.