Structural Relationships among Motives and Satisfaction with Participation, Behavioral Intention and Sports Culture in Sports Events

Abstract

Background/Objectives: This study was conducted with the purpose of verifying the structural relationship between motives for participation in sports events, satisfaction with participation, behavioral intention, and sports culture.

Methods/Statistical analysis: For this purpose, participants of the World Taekwondo Hanmadang and the World Taekwondo Culture Expo were selected as the population. A total of 418 copies of the questionnaire were used for the final analysis, excluding data judged to be incomplete among sampled questionnaires, and the result conclusions were as follows.

Findings: First, it was found that participants' motives for participation in sports events had a positive effect on satisfaction with participation. Second, it was found that participants' motives for participation in sports events had a positive effect on behavioral intention. Third, it was found that participants' motives for participation in sports events had a positive effect on sports culture. Fourth, it was found that participants' satisfaction with participation in sports events had a positive effect on sports culture. Fifth, it was found that the behavioral intention of participants in sports events had a positive effect on sports culture.

Improvements/Applications: In conclusion, it was verified that motives for participation, satisfaction with participation, behavioral intention, and sports culture of participants in sports events held in communities are the main variables that have a positive effect. Therefore, it is judged that it is necessary for local sports event organizers to provide sports events that review all aspects, such as event programs that domestic and foreign participants can be satisfied with, accessibility, transportation and publicity, and dedication of volunteers.