Risk Communication in Disaster areas: A study on Hud Hud Cyclone and it’s Coverage in Newspapers, Andhra Pradesh, India

Abstract

Hud hud originated from a low-pressure system that formed under the influence of an upper-air cyclonic circulation in the Andaman Sea on October 6. It slowly consolidated and was upgrading the storm into a deep depression. Later it converted to tropical storm winds, later reported that the deep depression made its first landfall over Long Island, Andaman, and had reached cyclonic storm intensity, naming it Hudhud. After entering the Bay of Bengal, Hudhud continued to intensify the following day and was upgraded to a severe cyclonic storm  as a Category-1 tropical cyclone after it formed a microwave eye feature IMD upgraded Hudhud to a very severe cyclonic storm .Hudhud underwent rapid intensification and developed an eye at its center. In the following hours, the storm reached its peak intensity with a minimum central pressure of 950 mbar (28.05 in Hg) and three minute average wind speeds of 185 km/h (115 mph) and reached the category-3 cyclone level. There of media coverage of hud hud as a fundamental resource of risk communication should be observed for delivery of risk information. The present study observed the content analysis of hud hud cyclone related news items of the The Hindu,Times of India ,Deccan chronicle newspapers of INDIA .We collected the different types of risk related messages by means of quantitative content analysis based on the Extended Parallel Processing Model(EPPM) proposed by Witte(1980).We observed coverage of the hudhud cyclone in connection with component of threat, component of efficacy.