OTT Platform: Pros, Corns, Challenges in India

Abstract

OTT is the ‘Over the Top’, refers to TV and film content that can be viewed using the internet connection in place of satellite service or cable connection. Now a days there are many OTT platforms such as YouTube, MX Player, Prime Videos, Netflix, Sony LIV, etc. Some of OTT platforms are paid and some are free of cost. OTT users can watch movies, series, TV shows or any content available on OTT as per their choice. On OTT users are having many options to see their favourite content. They can access OTT from many devices like smart TVs, mobiles, computers, tablets etc. from any place.