Main Article Content
Agriculture and dairy are key businesses in India. In India, rural people depend on agriculture, farming related activities and growing livestock. The paper analyzes the periodical retail selling price of milk and vegetables during the period of 2018-2019 making use of primary and secondary data obtained from authorized sources and through literature survey. It is observed that the prices of milk consistently increase while the prices of greatly fluctuate. The paper makes an attempt at studying the financial welfare of farmers who are affected and de-motivated due to the erratic fluctuating prices. It is found that the fluctuating and the increasing prices are highly favorable to the middlemen, brokers and agents but not the farmers.