Role of Artificial Intelligence (AI) in Marketing

Abstract

Disruptive technologies along with the internet of things, large facts analytics, blockchain, and synthetic intelligence have modified the methods agencies’ function. all the disruptive technology, artificial intelligence (AI) is the modern-day technological disruptor and holds a large advertising transformation ability. Practitioners International is looking to figure out satisfactory suit AI solutions for its advertising capabilities. However, a scientific literature review can spotlight the importance of synthetic intelligence (AI) in advertising and chart destiny studies directions. Furthermore, co-quotation and co-incidence evaluation presented the conceptual and intellectual community. Data clustering using the Louvain set of rules helped me become aware of studies sub-issues and future studies guidelines to enlarge AI in marketing.