Customer Satisfaction Towards Artificial Intelligence On Digital Marketing

Abstract

Artificial intelligence (AI) has dramatically expanded industry, particularly in the field of digital marketing.
Through increasing intelligent search engines, Artificial Intelligence plays a significant role in marketing
smarter advertisements, improved content distribution, the use of bots, ongoing learning, the prevention of
fraud and data breaches, images and voice identification, sales prediction, predictive customer support,
customer segmentation, etc. can better understand the demands of their customers, increasing sales and
revenues . The development of artificial intelligence technology changed not only the way marketing activities
were conducted but also gave more opportunities to attract in customers. With highly customized services and
on-demand customer support, consumers now have an improved experience while reducing the need for timely
and expensive to identify future customers, Artificial Intelligence technology can effectively analyze customer
wants. In the last decade the digital marketing has in the top position in marketing field and many customer are
prefers online based platform. This study will look at how artificial intelligence (AI) is used in the digital
marketing sector.