Influence Of Digital Marketing On Buying Behaviour Of Youth

Abstract

The influence of digital marketing on the purchasing behavior of the youth demographic. It seeks to identify the most impactful digital marketing channels and platforms, including social media, email marketing, e-commerce websites, and more, in shaping the buying decisions of young consumers. Utilizing a combination of qualitative and quantitative research methods, the study aims to uncover trends and insights that will assist businesses in adapting their digital marketing strategies to effectively engage and influence this vital market segment. By gaining a deeper understanding of how various digital marketing channels impact youth buying behavior, companies can optimize their strategies to succeed in an increasingly digital and youth-driven marketplace