An Investigation Towards Digital Marketing Tactics, Specifically Pertaining To Indian E-Learning Platforms.

Abstract

This study investigates digital marketing strategies employed by e-learning platforms in India, focusing on their effectiveness and impact on platform growth. With the rapid expansion of the e-learning sector driven by technological advancements and changing consumer behaviors, understanding these strategies is crucial. The study identifies key strategies such as social media marketing, search engine optimization (SEO), content marketing, paid advertising, and email marketing. It assesses their effectiveness using metrics like engagement rates, search rankings, content interaction, conversion rates, and ROI. Findings reveal that social media marketing and SEO significantly enhance platform visibility and user engagement, while paid advertising and content marketing drive traffic and conversions. The study concludes that a combination of these strategies, tailored to the platform’s objectives, is essential for sustained growth and success. Recommendations include investing in advanced SEO techniques, leveraging data analytics, diversifying content, and optimizing advertising efforts.