A study on the concept of employer branding in IT organizations

Abstract

Employee retention is critical for firms to achieve company success and growth in the current talent shortage and highly competitive labour market. Employer branding has become a strategic tool for employee retention in order to retain a competitive and stable workforce. Because of the scarcity of qualified people, businesses are having difficulty attracting and retaining talented staff. It is quite recent concept that can help businesses market as a manager to draw in and hold desirable personnel. The objective of this paper is to see at the subject of Employer Branding as it relates to recruiting and retention. The consider looks into how and why Employer Branding is connected in businesses, as well as what affect it plays in HRM in terms of selecting and maintenance. Employer branding can utilize both remotely to enlist able workers and inside to boost worker engagement and reliability. Employer Branding can progress the adequacy of the enlistment prepare. Consistency between inside values and the outward picture is basic for the Employer Brand to be reliable and fruitful. The topic of employer branding has been briefly examined in this article on subjects such as definitions, internal and external employer branding, and benefits of Employer Branding.