Improving The Quality of Local Fishing Goods in Order to Provide a Sustainable Income

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Supattra Pranee, Nattachai Aeknarajindawut, Sodsri Pulphon, Chutirom Suwannapirom


The purpose of this article is to examine the potential and constraints of the community's management of artisanal fisheries products, including marketing guidelines for such items. Suan Sunandha Rajabhat University agreed to utilize the capabilities of the unit's employees to assist in the growth of entrepreneurs by giving knowledge on the upgradation of local fishing goods to boost product value in Ranong Province. A study of the amount of marketing mix components that influence the procurement of local fishing products in Ranong Province. Marketing promotion had the highest average, followed by distribution and pricing, respectively. The authors discovered that the cleanliness and attractiveness of a site to offer products have a substantial impact on sales. It is advisable to explore the packaging of local products, as well as packaging for things from the same province that may have a similar graphic design.

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