An Analysis of Social Media Deception Among the Youth in South Kerala

Abstract

The 21st century aka the "Digital era" has been witnessing the biggest uprisal of social media platforms, such as Meta, YouTube, Instagram, Twitter and goes on the list. These platforms are used for multi-dimensional purposes such as e-commerce, social interactions, and communications and they also serve as mega platforms for various talents ranging from artistic ones to critical reviewing. Therefore, the beneficiaries of these social media platforms are extensively high in number, as the same act as a major platform for monetary earnings and benefits. Hence, the same also has in-to fractions where a tremendous number of consumers rely on the aforementioned social media platforms to access products, services, job opportunities, relationships, and other reliant sources and purposes since high involvement can lead to other scams and frauds. Hence, it is no matter of surprise that the possibility of fraudulent approaches by social media users and account holders is high. Social media are now becoming part of every youngest's lifestyle which is a gold mine for the scammers who trap the users. People who are highly involved in social media are witnessing a high number of scams and frauds which even losing the users' data and emptying their bank accounts. social media sites are one of the most platforms where more frauds are happening and where you will find fake people and its influence leads to other scams and frauds for the users.